Marketing Opportunities
Businesses of any size can capitalize on the excitement and marketing power of the Champions Tour.
Whether entertaining your key accounts in a skybox on the 18th green, giving your best customers the thrill of a lifetime in a Pro-Am event or tapping into an active consumer base of tens of thousands, the Bank of America Championship will work with your business to customize a program that delivers results. Act now to learn more about specific marketing opportunities at the tournament. To learn more about the Champion's Tour and its players, please view this video.
Tournament Demographics
The Bank of America Championship delivers an upscale audience of passionate, outgoing consumers. Many Champions Tour spectators are business executives who are decision makers in their careers.
And of course, tournament spectators love to play golf! Over 2/3 of the attendees are avid golfers who play 16 or more times a year and follow the TOURs regularly.
- $84,900 is the average HHI for TOUR spectators
- 59% of TOUR spectators have HHI of greater than $75,000
- More than 75% of TOUR spectators report that they are positively influenced by companies sponsoring professional golf events
- 66% of TOUR spectators say they are more likely to purchase a sponsor's product than a non-sponsor's product
Event Marketing
Get into the game and tee up your business! Reach scores of potential new customers and get real-time feedback from existing customers. From on-site marketing displays, to special events sponsorships, to product integration and private clinics, the Bank of America Championship offers a great chance to bring your company's sales to life. We are ready to help you engage our customers and make them yours.
Branding
Bank of America Championship patrons have significant discretionary income/savings and lead active lifestyles. Align your company with this desirable audience of executives, their families and the buying power of the baby boom generation. Whether it's signage, print advertisements, or a proprietary entitlement, the Bank of America Championship is ready to connect our patrons with your company. Fish where the fish are!
Customized Marketing Programs & Media Extensions
Team up with the Bank of America Championship and our media partners to activate an integrated marketing campaign. Leverage the Championship's relationship with leading radio, television, online and newspaper media companies to grow your business. Successful programs have included gift with purchase programs, traffic building retail promotions, co-op advertising opportunities, and buzz building sweepstakes. Let our team of marketing experts work for you!
For more information, download our Sponsor Brochure (PDF) and call or e-mail John Slattery to discuss your goals and objectives.
